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Social Media Optimozation

Social Media Optimozation

Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, video sharing websites and blogging sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.

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INCREASES BRAND AWARENESS

Brand awareness is important when launching new products and services, and it drives consumers' decisions when differentiating between competing companies. It encourages repeat purchases and leads to an increase in market share and incremental sales.

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REAL-TIME ANALYTICS

Real time analytics is the analysis of data as soon as that data becomes available. In other words, users get insights or can draw conclusions immediately (or very rapidly after) the data enters their system. Real-time analytics allows businesses to react without delay.

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BOOST YOUR CONVERSION

Conversion marketing refers to tactics that encourage customers to take specific action, “converting” a person browsing your website into a purchaser of your product or service.

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100% WHITE HAT ETHICS

White Hat SEO refers to any practice that improves your search rankings on a search engine results page while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay within the bounds as defined by Google.


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In promotion and of advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product.